The British Institute of Kitchen, Bedroom & Bathroom Installation (BiKBBI) is delighted to announce that a newly formed partnership with Fix Radio which promises to mutually benefit both brands with increased awareness to new and existing audiences.
Fix Radio, which is the UK’s only radio station aimed exclusively at tradespeople, is available on DAB radio and became a national station in May 2022. The station currently attracts 146,592 weekly listeners, and over half a million tradespeople across its network of media channels. Billed as ‘The Builders Station’, Fix Radio delivers engaging programme of content built specifically for the trade audience and offers an effective and relevant platform for brands seeking to engage the UK’s trade workforce.
Tom Burns, Head of Marketing at Fix Radio commented ‘We’re excited to be working with BiKBBI and to expand the Fix Radio family. It’s important to us that we’re an integral part of the fabric of the trade. We believe in offering a service that is tailor made for the trade and partnership within industry enable us to offer a multitude of content and industry knowledge to our listeners. We’re planning some fun stuff as part of this partnership and we’re looking forward to the future.’
BiKBBI, the only government sanctioned institute dedicated to KBB installation, currently represents thousands of kitchen, bedroom and bathroom installation businesses across the UK. The institute works closely with KBB manufacturers, suppliers, retailers and strategic partners to drive positive change in the KBB installation sector and the wider industry.
BiKBBI CEO, Damian Walters said ‘As a not-for-profit organisation, we are reliant on strategic partnerships to achieve our objectives of driving the KBB installation sector forward, not only for our registered businesses but also the wider industry. This includes using our partners’ platforms to increase awareness of the institute, our causes and our progress, and therefore our partnership with Fix Radio is a real gamechanger for BiKBBI and KBB community as a whole. Equally, as the representative for thousands of tradespeople across the UK, we are able to help Fix Radio reach new audiences via our registered businesses, ensuring the partnership is mutually beneficial for both parties’.
(Pictured: Clive Holland, Radio Presenter, Fix Radio).
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