By Simon Booker, VP of Sales & Marketing at Dassault Systemes.
Kitchen design and remodelling services, as well as the sale of the kitchen retail goods that support them, have increasingly felt the influence of the rise of new technologies and e-commerce shopping trends.
The evolution of the traditional in-store design process and buying framework has accelerated in the past year to a breaking point in how customers shop and engage with kitchen retailers and installers.
Customers today do not want to take a back seat in the kitchen design and remodelling process. Before making such an impactful purchase decision, customers want to view their new or redesigned kitchen to have a better understanding of what they are buying. When designing their new kitchens or remodelling an existing one, customers increasingly desire to take an active part in the design process and visualise their new kitchen online.
This growing trend presents a tangible opportunity for kitchen retailers to increase business, grow sales, and raise profit margins by establishing an effective omnichannel strategy with the HomeByMe for Kitchen Retailers 3D planning solution. This paper will examine the changing nature of kitchen design and how kitchen retailers can address these changes to grow their business with the HomeByMe suite of retail solutions.
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