Following October’s announcement that iKBBI changed its name to The British Institute of Kitchen, Bedroom & Bathroom Installation (BiKBBI), the organisation unveiled its new logo and branding, which has been welcomed with positive feedback.
Newly appointed Communications Manager Nicole Mercer commented by saying: “These are exciting times for the organisation and the launch of the new branding only emphasises some of the opportunities that will arise as result of the recent changes”.
BiKBBI Membership Manager Lynsey Easom also said: “Members already have access to the digital download of their new logo and we’ve seen a number of them already including it on their websites and work wear. We’re also sending new van stickers out to members next week, so we hope to see the new branding on Britain’s streets very soon”.
CEO Damian Walters said “It’s been a mammoth time consuming task to change the branding, but we’re already seeing the results prove fruitful as web visitors, social media activity and indeed new member applications have spiked since the announcement. I can only attribute the successes to the name change, as we’ve not done anything different in terms of our marketing behaviour”.
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