The British Institute of Kitchen, Bedroom & Bathroom Installation (BiKBBI), confirmed today that bathroom manufacturer VitrA has become the latest premium KBB brand to support the organisation.
VitrA is part of the Eczacıbaşı Group, one of Turkey’s most prominent industrial groups, and was founded in 1942. VitrA has been supplying UK bathroom retailers for 25 years and is firmly established as one of the leading bathroom brands.
A truly global brand, VitrA manufactures a complete range of bathroom products including some six million pieces of sanitaryware including baths, bathroom furniture, brassware and accessories annually across some 75 countries!
BiKBBI CEO Damian Walters commented on the announcement by saying: “We’re hugely grateful that another big KBB manufacturer has decided to support our organisation. The endorsement of the BiKBBI by blue-chip brands like VitrA means that we can collectively achieve so much more. With a rapidly growing membership and exciting initiatives like our forthcoming apprenticeship launch these really are exciting times.
Damian added: “We welcome VitrA to the BiKBBI family and thank them for their commitment. The support we receive from our corporate members is invaluable and is making the difference and enabling us to grow.”
Speaking on behalf of VitrA, Margaret Talbot, Marketing Manager, said: ‘We are delighted to be a corporate sponsor of BiKBBI, the installer is a vital part of the jigsaw to VitrA and their importance can be overlooked by the industry. However, we are constantly striving to be the go-to bathroom brand by offering great products that are straightforward to install. In line with this we have recently launched a new campaign which directly supports bathroom installers. The Fit and Forget promotion is aimed at the growing wall hung frames and flush plate market and ensuring the installers get access to the relevant training and product knowledge.’
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